When a new website appears on the Internet, Google needs to locate it, go through all its pages, and identify which users’ queries can be properly answered by this site. As thousands of new websites go online every day, you need to wait until Google indexes your store and updates its search results system.
Here are some steps that will be useful for your site's SEO.
Check if your site is indexed by Google
In the Google search bar, write the following: site:yoursitedomain.com, where yoursitedomain.com is your website domain name.
If the website has already been indexed, you will see its pages in the search results:
If your site has not been indexed yet, make sure that it is opened for indexing as described in the next paragraph.
Open your site for indexing
Check whether your website and its pages are open for indexing. To do this, go by the following address: yoursitedomain.com/robots.txt. This way, you will check your robots.txt file: there should not be 'Disallow: / ' line.
As for 'Disallow: /wp-admin/', it is correct as the admin section of your site should be closed for indexing.
Then add your sitemap to Google Search Console. To do this, you need to have your site verified. Go to Google Search Console and click Start now:
To add property, choose an unverified property from your property selector. Enter your site's URL and click Continue:
Select Other verification methods → HTML tag. Click Copy:
Go to your site's WP admin area → Customization → Head → < head > tag padder for head elements and paste the Google verification code. Click Save Settings:
Then go back to Google Search Console and click Verify:
After checking verification, you'll see the confirmation message that your site is verified:
Here you can learn more about different ways of verifying your site ownership.
Go to the Sitemaps tab, add the address of your sitemap.xml file location (yoursitedomain.com/sitemap.xml) and click Submit:
Done! Google will periodically process your sitemap and look for changes. You will be notified if anything goes wrong with it in the future.
Pick less competitive keywords
Use Google Keyword Planner or any other tool you like to pick low-volume keywords for every webpage.
It’s better to concentrate on the keywords with 1K-10K (or even 100-1000) monthly searches. For example, 'flippity fish' and 'cat tunnel' are more preferrable than 'cat toys' or 'best cat toys':
You can find more information about keywords in this article.
Add meta tags
Add SEO meta tags on every page. You need to focus on:
Title – the name of your product page, which is displayed in Google search results. It should contain a keyword, be eye-catching and offer something special (free shipping, 50% discount, 5$ Only, original style, etc.)
Description – a snippet that is displayed under the title. Here you need to describe your product with a couple of sentences and explain people why they have to buy it from you.
Keywords – nowadays Google does not take this meta tag into account anymore. However, it’s still recommended to write it.
Optimize product pages
Optimize your product pages: headlines, photos, product descriptions, and customer reviews.
To optimize photos, use keywords in the name of your photos and add ALT tags to photos (with keywords as well). You can use special tools for that, for example, SEO Image Optimizer.
Launch an in-store blog
Launch an in-store blog with articles that are interesting to your target audience.
Blogging can increase your traffic, generate inbound links, and provide fresh content for Google.
Check out this detailed guide to blog adding and customization.
Start link building
Start a link building campaign. It can include guest posting, adding your website to catalogs, writing on forums, answering users’ questions on Quora and similar platforms.
Besides, you can refer to a Google article on how to add your site to be indexed.