The easiest way is to start promoting on your personal social media accounts on Facebook, Instagram, and Twitter. It’s a good idea to share news about your online business with your friends and followers. Consider them as your target audience.
Revise your social media pages: they should look professional and represent your business. Do not post things you wouldn’t want customers or suppliers to see.
Your goal is to have many followers, so be friendly — approve all friend requests from real people (but decline the invitations from fake accounts).
Choose a relevant profile picture that represents you or your brand and looks inviting for a conversation. Place the link to your store into the accounts' bios to make it more visible and give some brief information. Your bio should specify the concept of your business.
To learn more about using personal social media accounts for promotion and making engaging posts, watch this guide from Sellvia Marketing Academy.