Emails let you reach large audiences at an affordable cost, and their format gives you enough space to convey your ideas. Also, emails are considered to be a professional tool, so people expect to get them from businesses. When you keep in touch with your clients, it makes your company seem more trustworthy to them.
To optimize your work, consider using an email marketing service provider. The most popular ones are Mailchimp, AWeber, SendinBlue, Omnisend, HubSpot, Constant Contact, and many others. All of them help to optimize the processes connected to email marketing, like building email lists, creating highly engaging email newsletters, sending automated and bulk emails, tracking the performance of your email marketing campaigns, and more.
First, you need to find people who may be interested in receiving messages from you. There are some strategies how you can do that:
Gather email addresses of your customers at the checkout
Create a home page sign-up box
Create a pop-up with add a special offer or discount in exchange for your website visitors’ email addresses
In this instruction, you can learn how to set up subscription forms with Mailchimp and AWeber.
If you want to learn more about promotion with the help of email marketing and setting up a campaign in Mailchimp, watch this guide from Sellvia Marketing Academy.