Email marketing is another awesome way to engage potential customers and promote your products. Although this communication channel is inexpensive (in some cases, it’s even free), it can be quite effective.
When used properly and along with other promotional tools, emails can help you connect with your target audience in a human and personalized way, build stronger relationships and increase sales at an affordable cost.
In the beginning, it’s not even necessary to resort to the use of email service providers that allow you to build large lists of contacts and send bulk emails. Instead, you can simply use an email service like Gmail, Outlook, Yahoo Mail, or any other. Any of these tools can be a great instrument for starters as it’s free and easy to use.
You can start by introducing your store to people whose email addresses you already have or can gather. Think of anyone you’d like to present your new store to: your friends, relatives, colleagues, etc., and make a list of email addresses.
To learn how you can launch your first email campaign just in a few minutes using Gmail and send newsletters about new products, special offers, and sales, watch this guide from Sellvia Marketing Academy.