Google Maps is more than just a navigation system. It is a powerful digital marketing tool that can help your business rank higher in the local business listings on a Google search results page. Google Maps allows you to drive more quality traffic to your store without spending a single cent on it.
Based on your location, Google Maps shows the relevant businesses that are closest to you. It’s the perfect way to introduce your business to the users who aren’t yet familiar with it, and even provide a short presentation thanks to the customer reviews and brief information.
For the non-location-specific results, Google Maps ranks business listings by the quality of their account content. And that’s why it is very important to fill it in correctly.
To claim a listing for your business that will appear in Google search results, you need to register within Google My Business.
To learn how to do it and find more information about promotion with the help of Google Maps, watch this guide from Sellvia Marketing Academy.