1. GA Enhanced Ecommerce add-on overview

  2. GA Enhanced Ecommerce add-on installation and setup

  3. How to find ecommerce reports in Google Analytics

GA Enhanced Ecommerce add-on overview

The GA Enhanced Ecommerce add-on collects data from Google Analytics (GA) about your products performance, ecommerce stats and devices your store is visited by.

To use this add-on, you need to register with Google Analytics. If you have not registered GA account yet, please check this instruction.

Once you've completed registration, go to Admin → Ecommerce Settings and enable the Enhanced Ecommerce toggle:

To get information about checkout in your analytics you need to create Funnel steps in Ecommerce setup. We recommend using the same names as on checkout:

Once you've done this, your Checkout behaviour report will look like this:

GA Enhanced Ecommerce add-on installation and setup

To install the add-on, go to Plugins → Add New and click Upload Plugin:

Click Choose File to upload the zip file you've downloaded and click Install Now:

Click Activate Plugin:

Go to GA Enhanced Ecommerce → License, enter your license key and click Activate:

Insert your Google Analytics Tracking ID:

You can find Google Analytics Tracking ID in your Google Analytics account → Admin → Tracking Info → Tracking Code:

If you use paid shipping or free products+paid shipping, enable the toggle:

After GA Enhanced Ecommerce activation, you will see additional sections in Sellvia → Reports → Traffic Report: Product performance, E-commerce overview and Device categories.

Product performance shows statistics per each product in the table:

Product revenue — revenue from individual product sales.
Unique purchases — the total number of times a specified product was a part of a transaction.
Quantity — the number of units sold in ecommerce transactions.
Average price — the average ecommerce revenue per product.
Cart-to-detail rate — the number of products added to a shopping cart per number of product page views.
Buy-to-detail rate — shows how many products were purchased per number of product page views.

E-commerce overview — a general information about your transactions, revenue, ecommerce conversion rate and average order value.

With the help of GA Enhanced Ecommerce, you can easily learn where your сash flow comes from and where your store visitors come from.

Have a look at Traffic reports: Traffic sources section.

You may recognize this table: it was previously available in our reports section. But, in its earlier versions, this table was lacking the most important details: the two last columns, Transactions and Revenue.

When you have GA Enhanced Ecommerce on your site, these valuable columns appear.

Therefore, you can see various sources of traffic, and the indicators that describe their performance:

  • The amount of users

  • The number of new users

  • The average time spent on the website

  • Bounce rate (the amount of people who have left the site after viewing a single page only)

  • The number of completed transactions

  • The volume of revenue

Device categories is a section which allows you to understand how many people buy products on your site using desktop version, tablet or mobile.

Users — users who have initiated at least one session during the date range.
New users — the number of first-time users during the selected date range.
Average session duration — the average length of a session.
Bounce rate — the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
Transactions — is the total number of completed purchases on your site.
Revenue — the total revenue from transactions.

How to find ecommerce reports in Google Analytics

If you want to look through your ecommerce reports in Google Analytics account directly, please log in your GA account.

You can see that in all standard reports there is the Ecommerce option in the dropdown field:

The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data.

You can also see Ecommerce-specific reports in Conversions → Ecommerce:

You can order the Setup Service for this add-on here.

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