Q: What is a landing page?
A: Landing page is a standalone navigation-free conversion-centric page your prospects arrive at after they click your ad (in an email, social post, search ad, or other place on the web) or a search result. On a landing page, visitors are way more likely to complete their purchasing flow as they can find comprehensive information about your product without having to search for shipping details, return policy, or customer reviews.
It features only one product and has only one call-to-action message (‘Buy now!’).
In short, landing page concept boils down to the Rule of One:
One action (=purchase)
Q: Do I need any other resources to be able to create a landing page?
A: Yes. You'll need to activate any theme compatible with the Sellvia Platform. Besides, the Bulk Discounts add-on might come in handy in case you want to offer special discounts on product page.
Q: What themes the add-on is compatible with?
A: You can use the Landing page add-on with any theme optimized for Sellvia Platform.
Q: Can I associate a landing page with more than one product?
A: Each landing page can only be associated with one product.
Q: Does my landing page replace the product page in my store?
A: No, it doesn’t. Once you create a landing page, you’ll have two independent pages of one product you can take advantage of: the one offered by your active theme and the other one is your landing page.
Q: I've created a landing page but I can't see the item on the Product page.
A: Please make sure your product is published.
Q: What is the pre-made template?
A: The pre-made template you can build your landing page with is an article-style sales funnel consisting of two pages. Thanks to the customizable demo content you can quickly assemble a high-converting landing page all by yourself.
Q: What is a sales funnel?
A: It is a collection of pages working together toward a specific goal – usually a sale. The article-style sales funnel offers a streamlined and uninterrupted purchase experience Here’s an example: you send a customer to-be from Facebook to an Article page where they can learn more about what you’re selling. Next, they go to the second step – the Product page – that features the product reinforcing its details with social proof, scarcity, and urgency elements. The last step of the funnel is the Checkout page.
Q: Can I build a page from scratch?
A: No, this option is not available yet. To create a page, you need to use the template as a base. Feel free to add, delete, and customize available elements to meet your goals!
Q: How do I edit my landing page?
A: To edit your landing page content, use the Edit Design button in your page settings. You can manage landing page settings in your WP admin area.
Q: Can I change landing page URL later?
A: Yes, you can. Replace your current URL with a new one in your page settings in your WP admin area.
Q: Can I make custom edits in the code of my page?
A: Absolutely. You can add your custom CSS code and third-party scripts in the landing page settings.
Q: Can I undo and redo edits to pages?
A: We do have an undo/redo function for page block and element edits. You can undo/redo up to 5 of the latest edits on a per-editing session basis.
Q: Can I recover a deleted page?
A: There is no way to recover deleted landing pages.
Q: What are meta tags and why should I use them?
A: Meta tags are snippets of code (they are not shown on the page itself) that tell search engines how they should display your page in search results. Titles should be concise (under 60 characters), but descriptive to give users a quick insight into the content of your website.
Meta description is a short, relevant summary of what your page is about.
Q: What is alt text and why should I use it?
A: These tags are used within an HTML code to describe an image. It is important that you add alt tags so that the images you use on your landing page are accessible to visually impaired people and search engines.