Okay, so your custom store is officially ready. The designers, developers, copywriters and all the managers completed their work. Your personal manager told you that you can start using your store, and gave you the access details.
To begin with, let’s use these access details to look inside the store.
Log in to your WordPress admin area
Click the admin store address your manager gave you – it will look like this:
Here is what you will see:
Insert your username and password, and click the Log In button. This page will open:
Seems scary? Don’t worry! You’ll learn how to navigate and use it really quickly.
Let’s look at the left column with all these different tabs.
The blue Sellvia tab on the top contains all the elements that let your store import products, accept clients’ payments, process orders, etc. Let’s click it and take a closer look at its contents!
You will see that the Sellvia tab contains 6 important tabs: Dashboard, Products, Orders, Reports, Settings, and License. We will look at them one by one.
Dashboard is the place where you see your main store data for today and for the whole month: how many orders and visitors you had, and how big was your revenue. Also, you see how many products you already have in your store. In the Sales Report and Traffic Report fields, you will see more detailed stats.
In other words, from the Dashboard, you can quickly learn what’s happening in your store. Every block on this page has a tiny arrow in the top right corner – click it to view a detailed stats page.
To add more products to your store, go to Sellvia → Products → Product List. Here’s what you’ll see after clicking it:
This page will be useful to you when you decide to update your product offer. As a custom store owner, you already have lots of products that are uploaded by our team. But some time later, you will need to add more items: we will discuss it in the next chapter of this guide.
Please take a look at this detailed guide to learn how to import Sellvia products to your store.
Now, what will you see in the Orders tab?
The Orders section contains the information of all the orders your store received.
Now it’s empty because your store didn’t make any sales yet. But, after you start making sales, this page will show you a table with the orders details like on the example below:
In this table, you will see the name of the customer who placed the order, the buyer’s email address, the order’s status (Failed, Cancellled, Abandoned, Reserved, or Paid), and the fulfillment status (Not Processed, Processed, Shipped, Completed, or Refunded).
When you click an order, there will be a table with the details you need to know: the ordered product, the order’s ID number, the tracking ID, the order status, and the fulfillment status.
In other words, the Orders tab contains detailed information on every order that comes and gets processed in your store. In the top right corner of the tables, there is an active How it works link. Click it to go to the relevant Knowledge base page to learn more about how these sections work.
Next, let’s see what’s available in the Reports section!
Here, we have 3 tabs: Sales Report, Traffic Report, and Activities List.
Let’s start with the Sales Report: it contains probably the most important data on your store performance.
Here, you can see your store operation costs, earnings, and revenue in a specified period of time. Also, through this page, you will learn highly valuable stats on top 10 products that are ordered from you most often, top 5 product categories that are most typically chosen by your buyers, top 10 countries where your buyers come from, and many more.
So, this is the perfect place if you want to learn more about your business performance and to see what you can improve. Let’s move on to the Traffic Report section!
How many times have your store pages been viewed? What are people looking for in your store? Which countries' citizens are the most frequent guests in your store?
All these and many other questions are answered in this section of your Admin area. Therefore, if you want to target your promotional efforts on a more specific target audience segment, here is the data you need to start with!
Please view this detailed guide with a video to learn more about Traffic Report.
And now, we will go to the Activities List tab.
As for now, much like other statistical pages in your admin area, this Activities List is empty. But, as soon as you start managing your store, importing and editing products, and accepting orders, you will see that notes appear on this page.
There will be such columns as Order Notification, Date, and Type. They will list and describe the recent changes that happened to your products and orders. Therefore, you won’t need to keep every order progress in mind – instead, you’ll be able to focus on more important tasks!
Summing it up, the Reports tab contains the most important statistical details on your store performance. With its help, you will keep track of everything that happens in your store, and use the collected data to improve your business results. As usual, there is an active How it works link on every page. You can safely click it to view the necessary Knowledge base page and learn more about this business area.
The next one in the list is the Settings section – and, as you can see, it has 8 tabs in it!
Is it necessary for you to go over all of them?
Actually, at this point, it is not.
We will only focus on one tab in this list – Shipping.
The Shipping tab is the destination where you manage the shipping options you want to offer your customers. You are kindly welcome to read this detailed article on specifying the Shipping settings.
As we were creating this custom store for you, we took care of all the other settings you can find there. So, even if you don’t modify any of the other settings in this section, your store will still operate at its best from a technical point of view.
In other words, you can freely open these pages and look at the settings we’ve chosen for you, but it’s not likely that you’ll need to edit them any time soon. For your convenience, there are the familiar How it works links on every page. Use them to access our Knowledge base and to learn more about the settings listed here.
The Settings section contains lots of elements that support the essential functions of your dropshipping store. Our team has taken an extensive care of them, so, as a dropshipping newcomer, you don’t necessarily have to modify anything here in the first 6-12 months of your store's existence.
And here’s the last section in this list – License!
As you can see, everything is pretty clear here. On this page, you have your license already activated by our team.
You don’t need to take any action when you’re in the License section. It simply demonstrates the technical specifications of your website.
Congratulations! You’ve looked through the most important admin pages in your dropshipping store, so, now you know what they are made for!
Now, we will use the knowledge to explain how to manage your store – and we’ll discuss the core tasks one by one.