You have a fully functioning dropshipping store that is ready to welcome its first visitors, accept payments, and process the orders. What should you do to it now?
Make these sales happen!
No matter how well-designed your store is, it won’t see many sales if you don’t promote it.
There are more than 1,8 BILLION websites across the web! So, if you don’t advertise your store, it will just get lost among all these websites.
Don’t worry! You can make your store famous and popular – and here’s what you need to do for it.
Understand who is your target audience
Who are the people who will buy products from your store?
You need to find the answer to this question as soon as possible. It will help you:
1. Place your advertisements on the channels that are most popular with your potential customers
2. Create advertisements that answer customers’ questions and help them solve their issues
3. Use texts and images that are pleasant, appealing, and persuasive to your buyers
Please, read this article: it will tell you more about the things you need to know about your future buyers.
But how can you collect the data about these people?
To begin with, analyze your product offer.
Your store is dedicated to some specific niche, right? So, all the products you have in your store have something in common.
In other words, they are united by a broad topic – think about it carefully.
Who is interested in this ‘topic’ (your niche)? Which problem(s) does it solve for people? Why would people be happy, or excited, or relieved to buy these products?
For example, if your niche is pet products, your target buyers are the people who keep pets. They want to provide their pets with a high quality of life (keep them healthy, groomed, and entertained) – that’s the issue that you solve with your products. It means that buying something from you, these people will feel they’re responsible owners, and they will be glad they’re making their pets’ lives more comfortable.
Now, as you know it, you have a much clearer idea about:
Social networks’ communities and forums which these people visit and trust
Topics that are important and engaging for these people
Types of messages that convince these people to take action in this area
It’s much easier to start planning your promotional strategy now, right?
In some time of your store operation (let’s say a month or two), you will get even more priceless data about the people who can potentially buy something from you.
The data comes from:
Please, click the links above to learn more about these strategies! They will help you see who is interested in your store right now. This is how you will see if you’re doing your promotions right, and achieve the goals you’ve set for yourself.
Think how big your marketing budget will be
Okay, now, in general, you understand who are the people who might buy something for you.
More or less, you guess which Internet resources they use, and you can make a list of the marketing strategies that will work best for them.
At this point, your main question is: how much money can you put into promotion?
Not everyone can afford large-scale advertising campaigns when the business is so young. It’s natural for dropshipping newcomers to start with free promotional instruments and low-cost advertising channels.
So, now, you need to think: how much are you ready to spend on ads right now?
Maybe, you can only invest $10-15 in your store promotion in the first month. Maybe, you can spend $5-7 every day to test different ad placement and contents. Maybe, you have no free money at all, and will only be able to afford paid advertisements in a couple of months.
Write down the sum of money you can invest into your promotion. Depending on this sum, you will create your marketing budget. Please, read this article: here, we explain how to make a marketing budget that works well for your business and doesn’t put you into financial trouble.
Start with SEO
Whatever is the size of your marketing budget, you can certainly afford this – very important – type of your store promotion.
Search engine optimization (SEO) is one of the greatest free instruments you can use to raise awareness about your store.
If your store is SEO-friendly, it will be much easier for people to find it on the Internet! As a result, your website will appear higher on the search results page when people look for something related on Google.
Creating your custom store, we already took care of the most important SEO aspects! Therefore, there isn’t much left for you to do:
Write SEO texts for the Products’ and Categories’ pages on your website
*If your store is based on the Basic or Advanced package, you’ll need to do the same for your Homepage as well.
Get backlinks for your store, which means asking other online sources to link to your website
Read our extra materials on search engine optimization to make your SEO efforts more efficient
Why do we recommend that you start with SEO?
It’s all because SEO has a long-term effect: it doesn’t bring visible results immediately, but in a month or two, you’ll notice the difference. It takes Google some time to notice and rank your website, as well as improve its position on the search engine results page, so don’t worry if you don’t have a really quick result.
Plus, it’s free! So, even if your marketing budget is really small, you can do SEO with no harm to your finances.
Need help with SEO? Check out our SEO Starter Pack service: here, we take a number of actions to boost your store positions and let people find it on Google much easier. You might also like the SEO Copywriting service we provide: our skilled copywriters will create unique and powerful texts for your business specifically.
Create the foundation for your email marketing efforts
Why do you need to think about email marketing at such an early stage of your business life?
Because the sooner you set it up, the more people you can reach with your emails!
The idea here is simple: the database of your customers’ email addresses doesn’t only contain the emails of actual buyers. If you set it up correctly, it will collect your website visitors’ emails as well!
Therefore, you’ll get a chance to reach the people who didn’t complete a purchase. Think about it: something made these people interested in your store's offers. They already are a ‘warm’ audience, so you only need to give them a little extra motivation to complete the purchase.
Therefore, as soon as you get your website ready, here’s what you need to do:
2. Create and setup follow-ups (pre-written emails that get sent automatically)
3. Read our extra materials on email marketing to make your actions even more efficient
Need help with your email promotions? Our Email Marketing Setup Service is the thing you're looking for! We'll deliver catchy email templates and ready texts for you specifically to create a unique brand voice for your customer communications.
Start advertising your store on social media
Well, since you know your marketing budget, you can proceed with paid promotions that you can afford. At this point, you need to choose the promotional strategies that suit your business niche, make your target audience interested, AND don’t exceed your financial limits.
We recommend you to start with SMM – social media marketing.
As a custom store owner, you already have business accounts on social media that were included in your store packages. We’ve created these accounts for you, so, now, you only need to start using them for marketing.
So, here’s what you need to do if you’ve decided to promote your store on:
Read our extra materials and case studies on Facebook promotion to improve your campaigns
Read our extra materials and case studies on Instagram promotion to improve your campaigns
Set up your Pinterest account and start creating boards to attract viewers
Read our extra materials on Pinterest promotion to make it more efficient
Create your account on Twitter and start posting
Read our extra materials on Twitter promotion to make it more efficient
Don’t forget to connect these pages to your dropshipping store!
Read these articles carefully and think:
Which of these social networks are popular with your target audience?
Which of these channels can demonstrate your products’ benefits in the best way?
Which of the promotional methods (shoutouts, paid ads, automatically generated posts, etc.) you can afford right now?
Have you read these articles and answered the questions above?
Great! It means that you can now pick 2-3 types of social media advertising methods you can start right now. The guides above are quite detailed, so you’ll do it all just fine!
Need help with your social media marketing actions? We can set up social media accounts for you (the ones that weren't included in your package), and help you with Facebook & Instagram ads! The Facebook and Instagram ads package includes a set of ready images and texts for your ad, recommendations on the targeted audience settings, and a detailed step-by-step guide on this ad launch. Surely, it's a helpful offer you won't want to miss!